Dentists have reported a growing dental health concern due to changing modern diets: 'acid erosion' or 'acid wear'. Even teeth without cavities can be affected.

Acids in everyday food such as some fruit and acidic drinks like orange juice and wine can dissolve minerals from our teeth, softening the enamel surface which is then more easily worn away. As the enamel becomes thinner, teeth become visibly less white, weaker and sensitive.

New Sensodyne Pronamel Gentle Whitening Toothpaste is specially formulated to protect against acid erosion and also gently yet effectively remove stains, restoring teeth to their natural whiteness. As it contains fluoride it also provides the benefits of a regular toothpaste.