Sensodyne Complete Protection Toothpaste is clinically proven to relieve sensitive teeth. It is specially formulated to provide 7 benefits (with twice daily brushing): Fluoride helps strengthen and protect enamel Relieves the pain caused by sensitivity by providing a protective layer over exposed dentine Helps maintain whiteness Helps control plaque Helps provide effective cleaning, resulting in a clean, fresh mouth Helps maintain healthy gums Mint flavour leaves mouth feeling fresh